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FAQ | Guardian’s new brand

In July, 2013, we launched our new logo, vision, mission and core values with one goal in mind; to become more customer-centric. Our new mission is "to operate as one integrated, customer-centric company, a company which sees the world through its customer's eyes and delivers its brand promise consistently at every touch point."

We know you may have several questions about the rebranding of the group, so we have compiled a list of Frequently Asked Questions (FAQs) for your convenience.