Guardian General rebrands in St. Kitts & Nevis

Basseterre, St. Kitts and Nevis, August 05, 2014: Guardian General Insurance Limited (GGIL) which trades as NEMWIL in St. Kitts and Nevis, will be rebranded to Guardian Group effective Wednesday August 06th, 2014. Guardian Group is the new single brand of the Guardian Holdings Limited group of companies, which operates across the English and Dutch speaking Caribbean under such market leaders as Guardian Life of the Caribbean Limited (“GLOC”) and Guardian General Insurance Limited (“GGIL”).  Guardian Group through GGIL is a major player in the general insurance market in St. Kitts and Nevis underwriting the following classes of insurance business: Property, Motor, Liability, Accident, and Marine.

The Guardian Group brand was launched in Trinidad and Tobago, Barbados, Jamaica and the Dutch Caribbean in July 2013. St. Kitts and Nevis is the third of six such rebrand exercises that will take place across the Eastern Caribbean in 2014, in addition to such other markets as The Bahamas, Cayman Islands, Turks and Caicos, US Virgin Islands and the British Virgin Islands.

In the past year Guardian Group embarked on a major strategic initiative and rebranded all its subsidiaries across the English and Dutch Caribbean. Guardian Group is the leading financial services and insurance group in the Caribbean, with a product suite that includes Life and Health insurance and Pension products, all classes of General Insurance and Asset Management. As Guardian Group, we focus our attention on our core business in our core markets as one team under a unified brand. We have reinforced our customer focus through a new mission to operate as “one integrated, customer-centric Group – a Group –of companies which sees the world through its customers' eyes and delivers its brand promise consistently at every customer touch point”.  It is our mission to be “the customer’s preferred choice in financial planning and insurance”.

As in 2013, the Guardian Group brand is being officially launched in the Eastern Caribbean alongside the Limacol Caribbean Premier League (LCPL), the region’s biggest event in cricket for the year with games being played from July 9 to August 16, 2014 across the eight islands in which we have operations.  Guardian Group is an Official Partner of the LCPL and is also the sponsor of the Guardian LCPL Event Champions, the team of volunteers who make the event the success it continues to be.


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